Pines Prime LLC with registered office at 1652White Drive, Batesville, AR 72501, United States of America ("We","Our", "Us") is committed to protecting and respecting yourprivacy. This Privacy Policy explains how We collect, use, disclose, andsafeguard your personal data in compliance with the General Data ProtectionRegulation (GDPR) (EU) 2016/679, as well as other relevant data protectionlaws. This Privacy Policy applies to your use of our mobile app, “LifeplusPets” (the “App”) and all related services.
In this Policy, any reference to “you”(including “yours”) means any individual accessing or using the App, or thecompany, or other legal entity on behalf of which such individual is accessingor using the App, as applicable. You, for the purposes of GDPR and otherapplicable data protection regulations are considered to the be data subject.
Pines Prime LLC is the data controllerresponsible for your personal data.If you are located in the European Union(EU), we have designated a representative in the EU who can be contacted at:Lifeplus Netherlands B.V.
Conradweg 12 / 14Bergen op ZoomThe Netherlands
Email: Privacy@Lifeplus.com
We may collect and process the following personal data:
- Personal Identification Information: First name and last name, email address, account number (if a registered customer of Lifeplus Europe Limited)
- Usage Data: IP address, browser type, browser version, pages of the App you visit, the time and date of your visit to the App, the time spend on those pages, unique device identifiers and diagnostic data where necessary, type of device used, mobile device unique ID, mobile operating system for your device, type of interest browser used
- Information from Third Party Social Media Services: In the event you create an account to use the App via a third party social media service (including, but not limited to, Google, Facebook, Instagram, X (Twitter) or LinkedIn) personal information already associated with the third party account (including, but not limited to, your name, email address, your activities and your contact list) may be shared with the App / Us. You may also have the option to share additional information with the App via the third party social media account – If you decide to do this, you are giving Us permission to process that information in line with this Policy
- Information Collected whilst using the App: Pictures and other information from your mobile device’s camera and / or photo library (subject to having your prior permission to do so)
- Location Data: If applicable, we may collect location data through the App (with your consent).
- Payment Data: Payment method details if transactions are made through the App.
We process your data for the following purposes:
- Provide and Maintain Services: Including to monitor the usage of the App, as well undertaking to provide the services you have purchased on the App and managing any requests you make to Us
- To Manage your Account: To manage your registration as a user of the App, as well as providing access to the different functionalities of the App available to you as a registered user
- To Contact You: To contact you by email, telephone (including SMS), or other equivalent forms of electronic communication, such as a push notification from the App where enabled – Such communications to include updates or informative communications related to the functionality of the App or it’s features, as well as information on security updates when necessary for their implementation • - - - Marketing: To provide you with news, special offers and general information about the App or about other goods, services and events which We offer that are similar to those that you have already purchased or enquired about, unless you have opted against the receipt of such communications
We may also share your personal information in the following situations:
- Service Providers: We may share your information with third party service providers to monitor and analyse your use of the App, for payment processing, or to contact you
- Affiliates: We may share your information with Our affiliates including our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control or ownership with Us
- Business Partners: We may share your information with Our business partners to offer you certain products, services or promotions
- Lifeplus Europe Limited (Lifeplus): We may share your information with Lifeplus if you hold an account with them, for the facilitation and management of your Lifeplus account (including, but not limited to, the calculation of IP associated with your subscription to the App)
- Other Users: When you information or otherwise interact with other users in the public areas of the App, such information may be viewed by all users and may therefore be shared outside the App (which We cannot control). If you interact with other users or register with the App through a third-party social media service, your contacts on the third-party platform may be able to see your name, profile, pictures and description(s) of your activity within the App. Similarly, other users may be able to view description(s) of our activity, communicate with you and view your profile on the App
- Business Transfers: In the event there is a change of business structure or business ownership your information may be shared with third parties as part of this process (subject to notice being provided to you where necessary) • Consent: We may disclose your information for any other purpose where we have your consent to do so
We process your personal data based on the following legal grounds:
- Performance of a Contract: To provide you with services and fulfill our contractual obligations, as well as allowing others to fulfil their own contractual obligations to you (namely Lifeplus)
- Consent: Where we rely on your consent to process certain data, including location data and marketing preferences.
- Legitimate Interests: For purposes such as improving the App, conducting analytics, and marketing (where we believe our interests are not overridden by your rights and freedoms).
- Legal Obligation: To comply with applicable laws.
We store and process your data in Ireland, where our main data servers are located. However, your data may also be transferred, processed, and stored outside of the EU, including in the United States, for purposes such as:
- Cloud Hosting and Data Storage: To store user data securely with our third-party data processors.
- Analytics: For analyzing usage and app performance. In these cases, we ensure that the transfer of your data is protected by appropriate legal safeguards, such as Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), or other adequate safeguards as required by GDPR.
We may engage third-party service providers to process your data on our behalf. These service providers may be located outside of the EU, including the US, and have appropriate data protection agreements in place, such as:
-Standard Contractual Clauses (SCCs)
EU-U.S. Data Privacy Framework (if applicable)
-Adequacy decisions by the European Commission For a list of third-party processors and the mechanisms in place for data transfers, please contact us using the details in section 10 below.
Under the GDPR, you have the followingrights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data, subject to certain conditions.
- Right to Restriction: Request restrictions on how we process your data.
- Right to Data Portability: Receive your data in a structured, commonly used format and transmit it to another data controller.
- Right to Object: Object to the processing of your data in certain circumstances. Right to Withdraw Consent: If you have provided consent for the processing of your data, you can withdraw it at any time, which will not affect the lawfulness of processing before withdrawal.To exercise these rights, please contact usat the contact details provided in section 10.
We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it.
We take reasonable steps to protect thepersonal data you provide to us from unauthorized access, alteration,disclosure, or destruction. However, please be aware that no data transmissionover the internet or storage method can be guaranteed to be 100% secure.
If you have any questions, concerns, or requests related to this Privacy Policy or our data processing practices, please contact us: Pine Primes LLC
Privacy@Lifeplus.com
You also have the right to lodge a complaint with the supervisory authority in your country of residence if you believe we have violated your data protection rights.
We may use third-party Service providers tomonitor and analyse your use of the App:
Google Analytics: Google Analytics is a webanalytics service offered by Google that tracks and reports website traffic.Google uses the data collected to track and monitor the use of our Service.This data is shared with other Google services. Google may use the collecteddata to contextualize and personalize the ads of its own advertising network.You may opt-out of certainGoogle Analytics features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Googlein their Privacy Policy: https://policies.google.com/privacy
For more information onthe privacy practices of Google, please visit the Google Privacy & Termsweb page: https://policies.google.com/privacy
Firebase: Firebase is an analyticsservice provided by Google Inc.You may opt-out of certainFirebase features through your mobile device settings, such as your deviceadvertising settings or by following the instructions provided by Google intheir Privacy Policy: https://policies.google.com/privacy We also encourage you toreview the Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245For more information onwhat type of information Firebase collects, please visit the How Google usesdata when you use our partners' sites or apps webpage: https://policies.google.com/technologies/partner-sites
Amplitude: Their Privacy Policy can beviewed at https://amplitude.com/privacy
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